Hello, I’m Danica Esteban. a freelancer.

Content Strategist and Writer based in Makati, Philippines.

I specialize in producing marketing collateral that resonates with technical and non-technical audiences, such as blog posts, white papers, user documentation, and more. I’ve also worked in various areas of marketing, gaining a well-rounded understanding of brand communication.

6+

Years in Marketing

13+

Years in Tech Industry

What's my story?

I started my career in IT, but I eventually chose to pursue freelance writing so I could build a life with more freedom and purpose. Today, I use my tech background to create content that helps brands build trust with their target audience. Read more about my story.

Work Experience

February 2023 - Present

Owner, Lead Content Strategist & Writer

DGE Digital Marketing, Makati, Philippines

Doing business as DGE Digital Marketing Services
Registered as Sole Proprietorship, readily available for those who exclusively engage in B2B transactions
Also registered as a Self-Employed Professional in addition to my involvement with DGE Digital Marketing Services, readily available for those who exclusively work with individual contractors

June 2021 - Present

B2B Content Writer, Copywriter

ClearVoice, Arizona, USA (Remote)

Works with clients and editors to deliver content across different industries, including tech, SaaS, life sciences, and more

February 2021 - Present

Sr. Technical Content Writer & Scrum Master

IT-Conductor, Cupertino, California, USA (Remote)

Manages content delivery across various marketing channels
Develops technical content such as articles, white papers, demo videos, and user documentation
Collaborates with subject matter experts to understand technical specifications and translate them into clear and concise written materials
Proofreads content for clarity, consistency, grammar, and adherence to brand and editorial guidelines
Performs content optimization activities to improve SEO and resolve any website-related issues
Organizes and facilitates Scrum Ceremonies for Marketing and Knowledge Base Projects

August 2020 - February 2021

Technical Content Writer & Scrum Master

Droptek, Buenos Aires, Argentina (Remote)

Responsible for all aspects of content marketing for Octopi One (product development discontinued)
Manages deliverables of Product and Development Teams
Facilitates Scrum ceremonies

February 2013 - April 2020

IT Professional (Multiple Positions Held)

Chevron, Fujitsu, and Accenture

Please download CV for reference.

Education

July 2008 - February 2013

BS in Electronics and Communications Engineering

Mapua University (formerly Mapua Institute of Technology in Manila, Philippines)

Licenses & Certifications

June 2020

Fundamentals of Digital Marketing

Google

Certificate

November 2019

Certified SAFe 4 Scrum Master

Chevron

September 2019

Certified SAFe 4 Practitioner

Chevron

September 2019

Cisco Certified Network Associate

Chevron

April 2018

UIPath RPA Developer Foundation

Chevron

April 2017

Lean Sigma White Belt

Chevron

November 2014

ITIL® Foundation

Accenture

September 2014

EMC Information and Storage Associate

Accenture

April 2013

Electronics Engineer (Board Passer)

Professional Regulation Commission

April 2012

Electronics Technician (Top 7)

Professional Regulation Commission

Skills

Content Writing

95%

Technical Writing

85%

Project Management

90%

Search Engine Optimization

65%

Web Design

75%

Tool Stack

HubSpot

90%
WordPress

80%
Confluence

95%
Canva

90%
CapCut

90%
CreateStudio

80%
Azure DevOps

95%
Asana

85%
ClickUp

80%
Notion

80%
JIRA

75%
NetpeakSpider

65%
Screaming Frog

70%
Semrush

75%
ChatGPT

80%
Claude

80%

Technical Knowledge

AI/ML

65%
Cloud Computing

80%
ERP

70%
Network Engineering

75%

Languages

English

90%
Filipino

90%

SERVICES

Copywriting & Content Writing

Deliver content that strengthens brand authority. From blog posts, case studies, and white papers to thought leadership pieces, every word is crafted to educate, build trust, and attract the right audience.

Technical Writing

Transform complex technical concepts into clear, well-structured technical content that enhances usability and efficiency, whether it’s user manuals, SOPs, or API documentation.

Web Design & Content

Looking to build a website? I can help you create one from concept to launch, bringing your vision to life with a website that truly represents your brand.

Website Maintenance & Optimization

Keep your website in peak condition by managing regular updates and performing SEO optimization to improve brand visibility on search engines.

Social Media Management

Turn your social media into a powerful brand asset with content planning, community management, and performance tracking.

Scrum Master for Hire

Align product development and content marketing with strategies that foster collaboration and drive results.

Pricing

per word

$0.30

Blog Posts
Case Studies
White Paper
Website Copy

Hourly Rate

$30

Freelance In-house Roles
Website Design Projects
Website Maintenance
SEO Optimization

Testimonials

Danica is an excellent marketing professional. We partnered on several digital marketing initiatives for IT-Conductor. Her skills as a content strategist and writer helped ensure our campaigns exceeded expectations and produced meaningful engagement from our audience. She set strategic directions for the project and communicated expectations and goals upfront. Danica is also a keen listener and takes everyone’s recommendations seriously. She also possesses excellent communication skills, sets realistic goals, and ensures deadlines are met in a timely manner. I have no hesitation in recommending Danica to other potential businesses, consultants, and partners.

William Pappa

Senior Account Executive, SAPInsider

I had the pleasure of working with Danica on several projects - and the combination of her writing skills, reliability and responsiveness was crucial for making our collaboration a success. Danica has a knack for taking complex, technical topics and transforming them into clear, well-researched content. Her explanations are thorough and easy for a business audience to understand, striking just the right balance between professional and informative. Even more impressive was Danica's reliability. She consistently met deadlines, often submitting drafts ahead of schedule. She's also fantastic at incorporating feedback, implementing suggestions thoughtfully and efficiently. Danica's dependability was invaluable during a particularly busy period with a heavy content calendar. Her ability to meet tight deadlines and consistently deliver high-quality work kept us on track and ensured a smooth workflow. I highly recommend Danica for any content creation needs, and wouldn't hesitate to work with her again.

Christine Chu

Senior Writer, 2X

Danica is communicative, takes full responsibility on every job and work with the team to reach the objective. I would definitively work with her again.

Gaston Pisacco

Chief Product Officer, Droptek

I'm very much appreciative of Danica's work approach. She is very autonomous. I don't need to explain to her what needs to be done. I just gave her our websites, then she learned our field of business and went straight into writing. She is the best writer from a price/value standpoint.