Danica Esteban



What’s my story?

I started my career in IT, but I eventually chose to pursue freelance writing so I could build a life with more freedom and purpose. Today, I use my tech background to create content that helps brands build trust with their target audience. Read more about my story.



Work Experience

February 2023 – Present
Owner, Lead Content Strategist & Writer
DGE Digital Marketing, Makati, Philippines

  • Doing business as DGE Digital Marketing Services
  • Registered as Sole Proprietorship, readily available for those who exclusively engage in B2B transactions
  • Also registered as a Self-Employed Professional in addition to my involvement with DGE Digital Marketing Services, readily available for those who exclusively work with individual contractors

June 2021 – Present
B2B Content Writer, Copywriter
ClearVoice, Arizona, USA (Remote)

  • Works with clients and editors to deliver content across different industries, including tech, SaaS, life sciences, and more

February 2021 – Present
Sr. Technical Content Writer & Scrum Master
IT-Conductor, Cupertino, California, USA (Remote)

  • Manages content delivery across various marketing channels
  • Develops technical content such as articles, white papers, demo videos, and user documentation
  • Collaborates with subject matter experts to understand technical specifications and translate them into clear and concise written materials
  • Proofreads content for clarity, consistency, grammar, and adherence to brand and editorial guidelines
  • Performs content optimization activities to improve SEO and resolve any website-related issues
  • Organizes and facilitates Scrum Ceremonies for Marketing and Knowledge Base Projects

August 2020 – February 2021
Technical Content Writer & Scrum Master
Droptek, Buenos Aires, Argentina (Remote)

  • Responsible for all aspects of content marketing for Octopi One (product development discontinued)
  • Manages deliverables of Product and Development Teams
  • Facilitates Scrum ceremonies

February 2013 – April 2020
IT Professional (Multiple Positions Held)
Chevron, Fujitsu, and Accenture

Please download CV for reference.



Education

July 2008 – February 2013
BS in Electronics and Communications Engineering
Mapua University (formerly Mapua Institute of Technology in Manila, Philippines)


Licenses & Certifications

June 2020
Fundamentals of Digital Marketing
Google

Certificate

November 2019
Certified SAFe 4 Scrum Master
Chevron
September 2019
Certified SAFe 4 Practitioner
Chevron
September 2019
Cisco Certified Network Associate
Chevron
April 2018
UIPath RPA Developer Foundation
Chevron
April 2017
Lean Sigma White Belt
Chevron
November 2014
ITIL® Foundation
Accenture
September 2014
EMC Information and Storage Associate
Accenture
April 2013
Electronics Engineer (Board Passer)
Professional Regulation Commission
April 2012
Electronics Technician (Top 7)
Professional Regulation Commission


Skills

Content Writing
95%

Technical Writing
85%

Project Management
90%

Search Engine Optimization
65%

Web Design
75%


Tool Stack

  • HubSpot
    90%
  • WordPress
    80%
  • Confluence
    95%
  • Canva
    90%
  • CapCut
    90%
  • CreateStudio
    80%
  • Azure DevOps
    95%
  • Asana
    85%
  • ClickUp
    80%
  • Notion
    80%
  • JIRA
    75%
  • NetpeakSpider
    65%
  • Screaming Frog
    70%
  • Semrush
    75%
  • ChatGPT
    80%
  • Claude
    80%



Technical Knowledge

  • AI/ML
    65%
  • Cloud Computing
    80%
  • ERP
    70%
  • Network Engineering
    75%



Languages

  • English
    90%
  • Filipino
    90%